April 21, 2019
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We (and also the remaining portion of the internet within the last decade) have previously spent a while convincing you in the importance of acquiring online reviews for your business. So let’s just assume you’re deeply in love with the main advantages of creating a bunch of people tout how awesome you’re on the web.

That said, it’s not safe to assume everyone knows exactly where inside the wide whole world of the web we can point those well wishers once they need to sing our praises. After all, we would be capable to rattle off 1 or 2 sites (“Yelp! But they come to show up in the search engines Maps, too?”), but we don’t exactly have a very laundry set of options at our disposal.

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Have a look at our set of the very best product review websites for B2B and B2C companies. Understand that every industry has niche websites, too. For instance, those invoved with district industry might want to be on UrbanSpoon. This site post won’t enter sites that are specific to 1 industry, but it’ll provide local review that affect businesses in different industry.

Review Sites for B2C Companies
1) Amazon Customer testimonials

Amazon was one of the first internet vendors allowing consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers trying to make informed purchase decisions. Regardless of whether people can and even do obtain a product elsewhere, whether it’s deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then a lot of people will appear up its Amazon review before they decide to purchase.

And what will separate your product in one that looks the same as it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is separated by percentage of reviews per star, accompanied by most helpful customer reviews and quite a few recent customer reviews.

2) Angie’s List

Aimed at U.S.-based service businesses, Angie’s List can be a “higher-end” website, because users actually have to cover membership. Nevertheless, you get what you pay for. The reviews, given while on an A-F scale, are normally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews can not be anonymous, which assists cut down on fake or misrepresentative reviews, and firms are allowed to answer the reviews posted on them, too.

It’s free to set up a page for your company. When you have yours, encourage your customers that are on Angie’s List to depart reviews there — members will be the only ones permitted to get it done!

3) Choice

Have customers in Australia? Choice is a member-funded website operating out of Australia. Choice independently test services and still provide performance reviews for their members. The majority of their job involves testing services themselves, creating product comparisons, and writing buying guides. Additionally, though, they certainly allow members to rate and discuss specific product brands and models with other Choice members. For those who have customers in Australia, we recommend encouraging those people who are on Option to leave reviews there.

4) Trustpilot

Trustpilot can be a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded from Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the entire world proactively collect customer reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.

As they definitely have a very basic version at no cost (this enables you to develop a profile page and collect customer reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social media marketing, and link review data to your internal business systems.

5) TestFreaks

Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers completely from your customer service team.

6) Which?

Which? is surely an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it’s the folks of which? who write the reviews — not the customers. They don’t really accept submissions for product testing or survey inclusion, however they do persuade folks permit them learn about their items and services by emailing [email protected]

Even if this leaves less room so that you can influence whether your products or services end up on their site, will still be worthwhile to learn about and checking in about this popular site, particularly if you have customers inside the U.K. The website has testimonials for from dishwashers and tablets to cars and credit cards. They test and review every one of these products themselves, after which write about both their methodologies and results. In addition they take customer surveys of products like the best and worst firms for customer service.

Plenty of their submissions are free, but customers can become members for ?10.75 monthly to get use of a “Best Buys” and “Don’t Buy” list, the latest reviews of products from other test labs, and use of their consumer legal counsel service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all items that they test. (Fun fact: They buy and test 80 cars a year!) This is about as legitimate because it gets. Consequently, there’s not much you’re able to do here “except” if you sell something, make certain this really is, excellent.

Basically, you could have this site as being a lesson in excellent web content writing. For each and every product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Virtually the true secret to great content, shall we be right?

8) TripAdvisor

In case you are inside the travel, hotel, airline, entertainment, or restaurant industries around the globe, you’ll want to look into the reviews for the popular website TripAdvisor. Because largest travel site on the globe, it’s over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location on the globe you could possibly image. A number of people look there before making an outing.

The key with a successful profile on TripAdvisor is making it as near to the top level with their popularity index as is possible, to ensure people trying to find information within a specific place visit your listing. Based on TripAdvisor, the recognition ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they offer businesses trying to increase their ranking:

Quantity: Ask your invited guests to publish reviews, and use our management center tools to remind them as soon as they take a look at. Offering incentives for reviews is contrary to the rules, though — take a look at our policy to ensure that you know what is and isn’t okay.

Quality: Guests who enjoyed top class hospitality along with a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers wrote to find out what worked and failed to work best for your property so that you can maintain and improve your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews have less influence on a hotel’s ranking over time. Once again, encourage guests to publish reviews to hold fresh content rolling in.”
9) Yelp

Yelp can be a free website that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp at no cost, and users can setup their unique free profiles to examine a small business. You’re free to answer reviewers, too, but we recommend choosing a balanced and polite way of any negative reviews you obtain, as Yelpers have been in a fairly tight-knit community.

Yelp has fit in fire over the past number of years for a few slightly shady practices, like incentivizing businesses to advertise together to acquire gaming looking most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to have a look at Yelp reviews in general and with the reviewer’s clout at heart, instead of getting powered down by way of a business due to one bad listing.

That said, will still be in your favor to get a constant stream of positive online reviews going to your business’ Yelp account so happy customers are always on top of your review feed — especially is you’re a location-based business. Yelp profile information contains things such as store hours and location information, which means your profile will frequently show up when folks Google your company.

10) Google My Business

You know those reviews that report on top of you search Google to get a business? Yeah, those activities take presctiption a list greatly.

Google’s Pigeon algorithm update uses distance and location ranking parameters to supply improved local internet search results. So, for your business’ web site to be properly optimized for search, you’ll want to setup verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so on, especially online, can provide a lift searching. Only verified local Google+ pages can answer reviews.

An extra? Google Maps pulls that information and those reviews in the app, so creating a lot of content in there could make your company look more reputable.

11) Yahoo! Local Listings

Just like Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses using a five-star rating system.

Based on Search Engine Land, Yahoo! still receives about 10% of google search share. So even if you not need to get time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt with the 10%.

Review Websites for B2B Companies
12) G2 Crowd

If the business sells software, you’ll want to be sure you have a very presence on G2 Crowd. On a monthly basis, over 300,000 people thinking about buying software look at 37,000+ user reviews on this web site to enable them to make smarter purchasing decisions.

G2 Crowd operates a lot like Yelp, but in a particular niche. Information mill reviewed on a five-star scale, and reviews cover from setup as well as simple useful to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to other people considered the product.” Also, you’ll be able to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is surely an online website for software businesses. Reviewers on the site are authenticated via LinkedIn to ensure they’re users (although reviews themselves can nonetheless be anonymous), that enables users to find out what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for someone reading the website.

You should use the website to browse reviews of individual companies, or compare two companies side-by-side that compares their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.

Along with company reviews, they’ve assembled very much buyer guides for categories including talent management software, business intelligence software, core HR software, social media marketing, and A/B testing to help individuals find the proper product on their behalf according to countless reviews and user ratings.

14) Salesforce AppExchange

Have an app for the Salesforce AppExchange? Then you will need to record your app’s ratings and reviews there. Testamonials are with different five-star rating system, each app has reviews listed with more helpful positive review and quite a few helpful negative reviews first, accompanied by all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and find out the amount of downloads with a few clicks.

For Online Reviews Both B2B & B2C
15) Ddd

A nonprofit site, the greater Business Bureau (BBB) evaluates all types of businesses against a set of best practices for a way businesses should treat the public. They don’t really directly recommend or endorse any businesses, products, or services; they simply supply the public using the information on their website about businesses, and when they’ve met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.

A business’ profile listing for the BBB contains general overview information, as being a short company bio and also the company’s accreditation status, past any complaints made regarding the business and whether they were resolved, customer reviews, and also the BBB’s A – F rating in the business.

16) Glassdoor

Glassdoor is surely an employee website that assists anyone — from prospective employees to potential customers to investors — experience an concept of what a firm is really like internally. Quite simply, it will help measure the more qualitative factors of products like valuation.

Employees can share how it’s love to interview and act on their companies, and also the site shows visitors which organizations are rated highest by their employees. Many employers put it to use to develop their employment brand to enable them to target and recruit candidates, however you could also make use of the reviews to share with you ideas internally for improvement among your management team.

Creating a business account is free of charge, and it is an easy task to track and answer reviews. By way of example, you’ll be able to setup alerts so that you experience an email whenever a new review is posted so that you can acknowledge and answer every one.

Other locations for Testimonials
Online reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … plus some brands just get them unsolicited, for much better and for worse.

Here are several sites that, if you decide to (please, decide to) functions as additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, and you’ve got some — or else entire — treatments for these properties.

17) Facebook Ratings & Reviews

Do you realize there is a put on Facebook for fans to depart ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears for the left-hand side of the Facebook Page, and you can’t move or take it off just like you can other regions of the Page.

Anyone logged into Facebook can post a rating or report on a small business. All they should do is navigate to the Reviews section of your Page, go through the grey stars to pick a rating, after which write an optional review. They could make that review public, visible to friends, or visible only to them.

18) Twitter

The ridiculously fast-paced nature of Twitter can make it appear like a weird spot to attempt to accumulate reviews. But while users may well not always seek out reviews directly on Twitter (if you do not started some kind of review hashtag, perhaps), tweets continue to be indexed searching results. This means a user’s tweet, whether complimentary or less-than, could pop-up inside the SERPs when someone’s trying to find reviews in your business.

In addition to that — there’s things you can actively use the positive tweets coming to you. For instance, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive while on an ebook we were promoting at the time. Do you know what happened? The CTA using the three tweets converted a lot better than the CTA without any tweets. In the event you will “Favorite” tweets that can serve as reviews that are positive later on, it will likely be easier to find them when you wish to use them within your marketing.

19) Your Own Website

Finally, usually the one place in which you have total and utter control: your site. This is an great spot to publicize reviews you obtain (perhaps embed one particular tweets you favorited?) You can carve out a bit of the website dedicated just to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and you encounter happy customers which add a good review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a put on your site to write their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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Austin Tolstoy