Methods of operating inside the retail food sector are invariably changing. This is especially true from the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served in addition to these first-rate products.
More grocery products are being bought at non-traditional food retailers. For instance , Wal-Mart Stores Inc., Costco Wholesale Corporation, in addition to pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? The following are ways they’re trying to grow sales through serving their potential customers better:
1. Locally sourced products. It’s a considering the fact that products sourced locally is going to be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best meals fresher.
Additionally, today’s savvy consumers want to know where by their foods are originating from. This enables them to easily and quickly trace their items origins if and when they experience any difficulties with them. Hence, locally sourced could be the new concept, which food retailers are on board with in order to meet customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads as well as other goods with unbleached flour and healthy cereals. Specialized departments emphasizing all-natural merchandise is getting off products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without additives and preservatives. Consumers wish to understand how their vegetables and fruit are grown and processed. They would like to know whether or not the meat they are buying is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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